Impress Digital Technologies designed, produced and distributed these promotional displays for "Cloud Cuckoo Land," a new release from Simon & Schuster by Pulitzer Prize-winning author Anthony Doerr for exhibition in every Barnes & Noble store in the United States. The publisher commissioned a custom design for the castle standee and cloud cutouts that utilized or mimicked elements from the book's cover.

More than 600 stores received a display, arranging them in store windows, encouraging bookseller and reader interaction and highlighting them on social media. "Cloud Cuckoo Land" became a New York Times Bestseller.

Scroll for images from stores around the nation.